We have been subjected to a slew of political spam, scam subscriptions, infected phones and phish for financial data recently. This adds up to consumers becoming more hostile and hesitant of all mobile marketing messages and increased distrust. We are all put off by the volume and content that we’ve been subjected [...]
Marketers have quickly latched onto SMS as a form of communication. It is the most trusted, quickest read and most read form of communication today. Unfortunately, spammers have too. Not to mention unsuspecting companies which make uneducated choices when selecting a text messaging advertising platform. This threatens the growth of an embraced marketing [...]
According to a recent study by Greystripe, 78% of iPhone and Android users who plan to buy a car in the next year will use their mobile devices to aid them in their auto search and purchase process. How many plan to buy a car, new or used, in the next year? 1 [...]
QR barcode scans grew 1200% from July to December 2010. comScore released its findings that, in June 2011, 14 million Americans scanned QR codes on their mobile phones. These numbers show the importance of QR codes and a need to get it right now rather than later. Although the list of [...]
By Jeff Rhoton, imobilize media, llc
What makes SMS so intriguing to the consumer and company delivering the messages? SMS is effective for brands and companies because every time a phone vibrates or sounds off, you check it then rather than later.
While the Pew Research Center is reporting 73% of adults with [...]
Mobio’s research showed that their codes on TV increased brand interaction by 25 percent. While this is a nice statistic, it’s hard to determine how accurate the study really is across the entire mobile space. It is true that most all of us have our phones with us while watching TV and many of us [...]
For many years while I was working on developing digital signage for our company and its clients, I was very excited about the benefits of digital signage. It was truly the best marketing method to attract the client within the last 100 feet of their purchase. The play off the impulse buy was huge. No [...]
Studios have been using QR codes and Microsoft Tags to promote their movies for years. Generally studios use mobile barcodes to link to trailers on YouTube or the standard movie web site with info on the movie and possibly some additional videos.
Mobile barcode usage in museums is just now starting to take shape. I’ve put together a sampling of some uses ranging from audio tours to augmented reality. There have been some miscues along the way, like laminating the QR code or putting it behind glass so that when the light hits it at the right [...]
Sometimes technology slips under my radar. This happened to be one of them until a recent post about the new ToyoTags that Toyota is rolling out with their new 2012 models. What is a ToyoTag? Well, it works a little like a QR code or Microsoft Tag but nearly triples your potential market. [...]
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