QR barcode scans grew 1200% from July to December 2010. comScore released its findings that, in June 2011, 14 million Americans scanned QR codes on their mobile phones. These numbers show the importance of QR codes and a need to get [...]
Mobio’s research showed that their codes on TV increased brand interaction by 25 percent. While this is a nice statistic, it’s hard to determine how accurate the study really is across the entire mobile space. It is true that most all of us have our phones with us while watching TV and many of us [...]
Studios have been using QR codes and Microsoft Tags to promote their movies for years. Generally studios use mobile barcodes to link to trailers on YouTube or the standard movie web site with info on the movie and possibly some additional videos.
Mobile barcode usage in museums is just now starting to take shape. I’ve put together a sampling of some uses ranging from audio tours to augmented reality. There have been some miscues along the way, like laminating the QR code or putting it behind glass so that when the light hits it at the right [...]
Recently, Latitude Research asked people to tell them about a time they wanted more information while in a grocery store. They study revealed that 56 percent of participants wanted more product information, like food origins, safety, farming practices and health topics. Another 31 percent were looking for logistical information, like store navigation, pricing and inventory. [...]
Much time is spent on QR codes in retail and events. Today, however, we are going to look at ways to integrate mobile barcodes in restaurants.
There are a multitude of locations to put QR codes inside and outside of restaurants from windows to tables to menus, posters and in the men’s urinals, although [...]
The facts are: over 20 percent of smartphones have shopping apps. This number is growing! ShopSavvy, an iPhone and Android barcode scanning and shopping tool, saw an increase in its mobile application with 1.9 million installments in April. This brought the total app downloads to 17.9 million. The Naked [...]
Retail stores are starting to take notice of mobile barcodes, and not just in direct mail or newspaper/magazine ads, but in the store! Today, we’re going to be looking at a few campaigns. Some are good. Some not so much. I’ll get into what makes a good campaign in a later post but I wanted [...]
QR codes and Microsoft Tags have been helping universities and colleges for years. These higher education institutions have been distributing information about the college in a “hip” or modern way to marketing/advertising sales to helping students use the library.
Real World Examples Rogers State University