This is the Year of Mobile! That’s what I’m supposed to say, right? As a mobile evangelist and marketer, I have an obligation to my people, my industry. Actually, it’s not that far off, however I’m not sure I would say it’s this year. 2014, maybe. I expect to see some great [...]
QR barcode scans grew 1200% from July to December 2010. comScore released its findings that, in June 2011, 14 million Americans scanned QR codes on their mobile phones. These numbers show the importance of QR codes and a need to get it right now rather than later. Although the list of [...]
Mobio’s research showed that their codes on TV increased brand interaction by 25 percent. While this is a nice statistic, it’s hard to determine how accurate the study really is across the entire mobile space. It is true that most all of us have our phones with us while watching TV and many of us [...]
Studios have been using QR codes and Microsoft Tags to promote their movies for years. Generally studios use mobile barcodes to link to trailers on YouTube or the standard movie web site with info on the movie and possibly some additional videos.
Mobile barcode usage in museums is just now starting to take shape. I’ve put together a sampling of some uses ranging from audio tours to augmented reality. There have been some miscues along the way, like laminating the QR code or putting it behind glass so that when the light hits it at the right [...]
There has been a decent amount of talk and speculation as to the life expectancy, or lack thereof, of QR codes. This has been even more visible due to the recent article by Dan Frommer in the Business Insider, Death to the QR Code. While it is true that you have to download [...]
We’ve talked about mobile barcodes in grocery stores, real estate, restaurants, universities and retail environments. We’ve discussed the basics and even come creative, cool looking QR codes and Microsoft Tags. Now it’s time for a little fun again. Here’s some examples [...]
If you’re in real estate, you should be aware of 2D barcodes, such as Microsoft Tag and QR codes. Now I’m not saying you should necessarily jump on the wagon, but then again, maybe you should. I know they aren’t known by every person in the U.S. and not every phone can utilize these codes, [...]
Recently, Latitude Research asked people to tell them about a time they wanted more information while in a grocery store. They study revealed that 56 percent of participants wanted more product information, like food origins, safety, farming practices and health topics. Another 31 percent were looking for logistical information, like store navigation, pricing and inventory. [...]
Much time is spent on QR codes in retail and events. Today, however, we are going to look at ways to integrate mobile barcodes in restaurants.
There are a multitude of locations to put QR codes inside and outside of restaurants from windows to tables to menus, posters and in the men’s urinals, although [...]
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