The Mobilists

2013 Mobile Trends and Predictions

Judd Wheeler — Tue, 22 Jan 2013 16:08:59 +0000

This is the Year of Mobile! That’s what I’m supposed to say, right? As a mobile evangelist and marketer, I have an obligation to my people, my industry. Actually, it’s not that far off, however I’m not sure I would say it’s this year. 2014, maybe. I expect to see some great [...]

Apple’s Shift in Strategy

Judd Wheeler — Tue, 15 Jan 2013 15:41:28 +0000

With the rumors flying around about the new, lower-cost iPhone, many are questioning the decisions Apple has been making, their lack of innovation and if they still have what it takes to be, well, to be Apple. I’d like to look at a couple of things like the iPad mini cannibalization question and Apple’s innovation [...]

SMS Best Practices and Tips to Avoid Text Message Lawsuits

Judd Wheeler — Tue, 08 Jan 2013 15:10:57 +0000

We have been subjected to a slew of political spam, scam subscriptions, infected phones and phish for financial data recently. This adds up to consumers becoming more hostile and hesitant of all mobile marketing messages and increased distrust. We are all put off by the volume and content that we’ve been subjected [...]

The Legal Aspects of Text Message Marketing

Judd Wheeler — Mon, 17 Dec 2012 16:10:16 +0000

Marketers have quickly latched onto SMS as a form of communication. It is the most trusted, quickest read and most read form of communication today. Unfortunately, spammers have too. Not to mention unsuspecting companies which make uneducated choices when selecting a text messaging advertising platform. This threatens the growth of an embraced marketing method [...]

Wearable Technology That Texts

Judd Wheeler — Mon, 10 Dec 2012 17:43:56 +0000

There have been 14 million wearable devices shipped in 2011. We’ve seen the popular Nike+ Fuelband, Addidas miCoach for activity monitoring, Sarmin and Suunto for fitness and heart-rate monitoring and Abbott and Medtronic for glucose monitors. Nike+ Fuelband was so popular it sold out immediately. Today, I would like to talk about a few other [...]

Simplicity Breeds Innovation – Short Message Service (SMS)

Judd Wheeler — Mon, 03 Dec 2012 23:57:00 +0000

Look at the rubber band, paper, the peanut. These are simple things. Yet, they yield hundreds and thousands of applications. They are simple tools, base materials that, in the hands of someone creative can produce the most unique and useful innovations. Such is the story of text messages combined with other technologies.

Are [...]

Animals and Text Messaging – How SMS Can Make a Difference

Judd Wheeler — Mon, 26 Nov 2012 21:34:04 +0000

Text messaging isn’t just for humans, or machines. Alerts and information can be sent via SMS to help people protect, increase productivity and track animals to benefit lives across the globe. It’s a simple communications tool that works without smartphone or Internet connectivity. While that may not be important in the urban realm of business, [...]

So You Want To Build An App

Mike Ishmael — Mon, 02 Jul 2012 21:24:06 +0000

As I mentioned in my most recent post, we are going to publish a series of articles (10 in all) that focus on the question “How do I build an app for my business?” This question is the genesis of almost all of the discussions I have with companies about mobility. Mobile technology itself, and [...]

We’re Back…

Mike Ishmael — Wed, 27 Jun 2012 15:09:36 +0000

We know it’s been several months since any of us have posted, and we apologize for that. Through an unrelated chain of events it turned out that all of us got buried on other things at the same time. One of the advantages of having more than one person updating the blog is that generally [...]

Mobile – It’s Not Just About Cell Phones Anymore

Mike Ishmael — Tue, 29 Nov 2011 15:30:44 +0000

If you’re reading this blog, then by definition you are someone who has at least some level of interest in mobility. Either that or you use the blog as a sleep aid on those nights when the sandman eludes you. And if you visit this blog on any sort of regular basis you also know [...]