Jeff Rhoton, imobilize media, llc
Google’s next big focus is coming to a web browser in your hand. While handheld device usage explodes via sms, email, iphone/android apps and mobile web, most companies do not have a mobile web-friendly version of their web site. Companies are missing a huge opportunity to advertise and move their business across mobile. Google’s move is help facilitate the education of moving more companies in the direction of mobile web because this means more money to Google.
The more mobile-optimized sites means businesses will spend more on search engine marketing on mobile. It also means that businesses could potential spend more on mobile display advertising through Google as well as others.
Here is a link to the Google initiative: http://www.howtogomo.com, the place where you can learn more about what makes a good mobile friendly web site.
According to Gartner, more people will own a browser-based handheld device than a PC by 2013. 60% of users expect a mobile site to load in three seconds or less, while 71% percent expect the mobile site to load as fast as a PC site.
Small business growth will come at the hands of mobile web.
There are a ton of design and tech companies popping up selling out-of-the-box mobile web site builders. Some are good from the standpoint of getting you up and out there. Some are white label products that come with the standard tools such as upload a design template, insert the basic information, rss feeds, mobile form builder, WYSIWYG editor, scheduler, text notification, location, photos etc.
Find something that best fits your budget, “you may have to spend a little to make a little,” as they say. Start out small and build as your income increases.
We want to hear from you your success stories with the mobile web from building a mobile-friendly web site to anything unique in the market. If you’re a marketer of a brand and need guidance on what direction to go, let us know.
Source: Mobile Marketer, Giselle Tsiruinik November 2, 2011
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Great irienvtew – appreciate the links. Just got CS5.5, so will have to dig into PhoneGap, looks tasty.