…For a little well deserved diversion. I ran across an article this morning that I thought would be fun to share. I’m normally tracking sales share and market share of smartphones by manufacturer or operating system, but I ran across something I found interesting. The article was posted by TechCrunch last Friday, and references a report generated by Jumptap.
The fun aspect of the report is that Jumptap took a look at the share of smartphones by state in the US. The information is outlined in their map below. Gold states are those where Android devices dominate and blue states are those where iOS dominates. Gray states are those where BlackBerry is dominant. Checkboxed states are those where there is no clear leader.
I’m not sure what this is supposed to tell us, but I did think it was interesting and fun, if not incredibly useful. Jumptap used information on its own advertising network to generate the numbers. Just as a matter of completeness, it is helpful to know that Jumptap includes iPod Touches in their count.
If you read a little of the report, you’ll see why they did this in the first place. Mobile advertisers are asking Jumptap for more and more granular information on mobile ads. Breaking down the ownership of devices by state can shed some additional light on what the mobile market looks like. As I’ve mentioned, I’m not sure its all that valuable, but it is an interesting cut at market share. It’s certainly a different take on the market than what we usually see.
If you are in mobile advertising, I do think the report is worth downloading and reviewing. Outside of the breakdown by state, Jumptap did some work on click through rates by operating system and by handset maker. Their information shows iOS users are significantly more likely to click through (78%) than Android users (48%). That piece of information is definitely helpful when making advertising decisions. I think the breakdown by state is not quite as helpful, though it can be of interest to regional providers or brands.
Regardless, I think the trend to more granular information is interesting. Mobile advertising tends to be much more effective at engaging people than many other types of advertising. As a result I am sure we will continue to see more granular breakdowns with regards to mobile advertising.
And now, back to your regularly scheduled programming.
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