Let’s have a little fun to break up the mobile barcode series. One of the wonderful things about QR codes is that they have error correction. The codes can have up to 30% of the black and white boxes covered or missing and the information can still be decoded. So you can add your company logo or imagery and the code will still work.

The size and complexity of the code is related to how much data it needs. A QR code with a short link will be significantly smaller than a code with a huge amount of text. So it’s a good idea to use something like bit.ly or goo.gl to shorten your URL to decrease the amount of info your code needs. This will allow you to embed your logo or partially obstruct it to blend into an ad.

To demonstrate how the difference in the amount of information look at the following:

Long URL

http://www.themobilists.com/2011/06/20/retail-mobile-barcode-best-practices/

Shortened URL

http://bit.ly/lmPzG5

Below are some examples of creative and innovative QR codes.

 

Designer QR Codes

 

Rally QR

Shoe Concept

Color QRPlaying Card QRFace QR

Metallica QR

Beach QRMan Rip Thru QRQR Example

 

Color QR Codes

This one for JetBlue is great. Each square of the enlarged code includes pictures of people on vacation. Unfortunately, they didn’t test everywhere it was going to go because in the subway where it was located, there was no cell service to reach the Internet.

JetBlue QR

In a Pepsi Max ad.

Pepsi Max QR Code

Here’s a few more to look at before getting into modified Microsoft Tags.

Cityville QR Code Art

Help Japan QR - Red Cross

Daqri QR

Daqri

Adidas QR

Adidas

BBC QR

BBC

True Blood QR

True Blood

Ghostbusters QR

Ghostbusters

Yellow QR Code

Yellow

 

 

 

 

Microsoft Tag is very error resistant. You are not locked into triangles. The scan of the code only requires dots of color in key areas as shown below.

Microsoft Tag Dots

Now, here are a few examples of creative tags.

Microsoft Tag ExamplesSWSX Moo card

The Smart Stamp

SmartStamp

Have you seen some creative, custom designed mobile barcodes?

5 Responses to Creative Mobile Barcodes (QR Codes and Microsoft Tag)

  1. [...] restaurants, universities and retail environments. We’ve discussed the basics and even come creative, cool looking QR codes and Microsoft Tags. Now it’s time for a little fun again. Here’s some examples of some interesting (some more than [...]

  2. Bret daCosta says:

    Very good information. Thanks for publishing. d

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