In Maslow’s Hierarchy of Needs the second level is safety. Safety is all about the feeling of security. This is where we feel like we have a healthy body, we are secure in our employment, feel like we have the resources necessary to live, the security of our family and property and our sense [...]
Over the next several weeks I’m going to be looking at what a mobile app needs to do to meet our human needs according to Maslow’s Hierarchy of Needs. Maslow developed a theory of human motivation by studying who he considered to be exemplary people. This group included Albert Einstein, Jane Addams, Eleanor Roosevelt and [...]
In my last post Connecting with Today’s mobile Retail Shopper – Part 1, we discussed WiFi and the necessity for adding to your in-store marketing arsenal. We also dove into the check-in and what [...]
Over 65% of Americans have smartphones. The United States boasts over 100% cell phone penetration. Yet, retailers are slow to get on board with connecting the in-store experience to their mobile customers. They fail to bring an engagement level that leads to loyalty to their brand and thus turn customers away. Your sales associates are [...]
“A journey is like a marriage. The certain way to be wrong is to think you control it.” – John Steinbeck
No truer words were spoken in regards to the customer journey. We have to realize that we don’t control the path to purchase anymore. There is no linear solution to how our customers [...]
Microsoft – Nokia + Blackberry
In a surprising turn of events, the Microsoft and Nokia deal is dead. Rumors have circulated that Elop is to blame after a loose-lipped and decadent night in the Swiss Alps for the split. Premature celebration of his impending status of President of Microsoft led to a red-phone hotline call [...]
Over the last several years, retailers have been pulling their hair out trying to combat showrooming. Wikipedia defines showrooming as “the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but them shopping online to find a lower price for the same item.” I think we could [...]
In the beginning there was face-to-face. A trusted word. A firm handshake. Then, in the 1990s, websites sent us on a one-way ride away from these personal relationships. A digital divide was driven between ourselves and our customers. Trust dropped. Loyalty plummeted. Engagement waned.
Most businesses have a problem with engagement. Several [...]
Mid-2014, there will be more mobile devices around the world than humans. Mobile is predicted to overtake desktop Internet usage this year. There is no other marketing platform that is more personal, more persuasive and provides more opportunity than mobile.