”A journey is like a marriage. The certain way to be wrong is to think you control it.” - John Steinbeck
No truer words were spoken in regards to the customer journey. We have to realize that we don’t control the path to purchase anymore. There is no linear solution to how our customers [...]
Microsoft – Nokia + Blackberry
In a surprising turn of events, the Microsoft and Nokia deal is dead. Rumors have circulated that Elop is to blame after a loose-lipped and decadent night in the Swiss Alps for the split. Premature celebration of his impending status of President of Microsoft led to a red-phone hotline call [...]
Over the last several years, retailers have been pulling their hair out trying to combat showrooming. Wikipedia defines showrooming as “the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but them shopping online to find a lower price for the same item.” I think we could [...]
In the beginning there was face-to-face. A trusted word. A firm handshake. Then, in the 1990s, websites sent us on a one-way ride away from these personal relationships. A digital divide was driven between ourselves and our customers. Trust dropped. Loyalty plummeted. Engagement waned.
Most businesses have a problem with engagement. Several [...]
Mid-2014, there will be more mobile devices around the world than humans. Mobile is predicted to overtake desktop Internet usage this year. There is no other marketing platform that is more personal, more persuasive and provides more opportunity than mobile.
Not satisfied that it’s important? Here’s a few facts from AdAge’s Mobile Fact [...]
Let’s take a look back at my predictions last year and see how I did.
Rise to Power
Mobile in Everyday Life: The prediction was that everything was going to be super hyper-connected and one of the strongest areas of mobile tech integration was going to [...]
This is the Year of Mobile! That’s what I’m supposed to say, right? As a mobile evangelist and marketer, I have an obligation to my people, my industry. Actually, it’s not that far off, however I’m not sure I would say it’s this year. 2014, maybe. I expect to see some great [...]
With the rumors flying around about the new, lower-cost iPhone, many are questioning the decisions Apple has been making, their lack of innovation and if they still have what it takes to be, well, to be Apple. I’d like to look at a couple of things like the iPad mini cannibalization question and Apple’s innovation [...]
We have been subjected to a slew of political spam, scam subscriptions, infected phones and phish for financial data recently. This adds up to consumers becoming more hostile and hesitant of all mobile marketing messages and increased distrust. We are all put off by the volume and content that we’ve been subjected [...]
Marketers have quickly latched onto SMS as a form of communication. It is the most trusted, quickest read and most read form of communication today. Unfortunately, spammers have too. Not to mention unsuspecting companies which make uneducated choices when selecting a text messaging advertising platform. This threatens the growth of an embraced marketing [...]