In my last post Connecting with Today’s mobile Retail Shopper – Part 1, we discussed WiFi and the necessity for adding to your in-store marketing arsenal. We also dove into the check-in and what you can learn from it as well as communicating with them [...]
Over 65% of Americans have smartphones. The United States boasts over 100% cell phone penetration. Yet, retailers are slow to get on board with connecting the in-store experience to their mobile customers. They fail to bring an engagement level that leads to loyalty to their brand and thus turn customers away. Your sales associates are [...]
“A journey is like a marriage. The certain way to be wrong is to think you control it.” - John Steinbeck
No truer words were spoken in regards to the customer journey. We have to realize that we don’t control the path to purchase anymore. There is no linear solution to how our customers [...]
Microsoft – Nokia + Blackberry
In a surprising turn of events, the Microsoft and Nokia deal is dead. Rumors have circulated that Elop is to blame after a loose-lipped and decadent night in the Swiss Alps for the split. Premature celebration of his impending status of President of Microsoft led to a red-phone hotline call [...]
Over the last several years, retailers have been pulling their hair out trying to combat showrooming. Wikipedia defines showrooming as “the practice of examining merchandise in a traditional brick and mortar retail store without purchasing it, but them shopping online to find a lower price for the same item.” I think we could [...]
In the beginning there was face-to-face. A trusted word. A firm handshake. Then, in the 1990s, websites sent us on a one-way ride away from these personal relationships. A digital divide was driven between ourselves and our customers. Trust dropped. Loyalty plummeted. Engagement waned.
Most businesses have a problem with engagement. Several [...]
Mid-2014, there will be more mobile devices around the world than humans. Mobile is predicted to overtake desktop Internet usage this year. There is no other marketing platform that is more personal, more persuasive and provides more opportunity than mobile.
Not satisfied that it’s important? Here’s a few facts from AdAge’s Mobile Fact [...]
Let’s take a look back at my predictions last year and see how I did.
Rise to Power
Mobile in Everyday Life: The prediction was that everything was going to be super hyper-connected and one of the strongest areas of mobile tech integration was going to [...]
This is the Year of Mobile! That’s what I’m supposed to say, right? As a mobile evangelist and marketer, I have an obligation to my people, my industry. Actually, it’s not that far off, however I’m not sure I would say it’s this year. 2014, maybe. I expect to see some great [...]
With the rumors flying around about the new, lower-cost iPhone, many are questioning the decisions Apple has been making, their lack of innovation and if they still have what it takes to be, well, to be Apple. I’d like to look at a couple of things like the iPad mini cannibalization question and Apple’s innovation [...]